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yagoub group story

YagoubGroup is a main business Group contributing to the economy of Khartoum and the Sudan. The Group Founder, Mr. Salih Abdelrahman Yagoub, is a pioneer of the business society and a pillar in the community. The Group is a family owned and managed under the leadership of the Chairman, Mr. Salih A. Yagoub, assisted with a second line of professional management vested in his eldest son Mr. Hisham Salih A. Yagoub (Deputy Chairman), his youngest sons Mr. Mohamed & Mr. Omer Salih A. Yagoub, and a team of experts.

Yagoub Group has been in business for over 50 years with expertise in agricultural, civil and industrial construction, trading, retail, industry, manufacturing, and services sectors. Sailing back to 1960’s, the blessed Founder Mr. Salih still remember the Group starting business with only one office in Khartoum as if it was yesterday. Yagoub Group has moved through monumental stages from its inception, growth, and expansion. Today, the Group is expanding into global markets through establishing of solid business relationships with International Companies, and with a clear vision and a dynamic team, Yagoub Group has managed to be one of the major players in Sudan’s economy. The core of this success has always lied in to winning corporate culture that promotes growth and fosters innovation, and a customer-driven strategy, that is guided by quality, creative solutions, and a never ending search for better ways to serve our clients.

The Group has faced many challenges in the journey to excellence and we have been always competent enough to surpass them. Maybe the biggest challenge the Group sees today is the digital era we are living in and which, in our opinion, is characterized by increased globalization and customer-orientation. Businesses all over the world are now propelled to think aloud and to be more and more creative to meet and exceed the expectations of demanding customers. Sudan, itself post of exploring the oil, has witnessed and is still witnessing major development activities in many sectors such as the real estate, manufacturing, trading, and education to name a few. With our feet firmly on the ground and our sight far beyond the horizon, we will continue to be a partner in this development. Yagoub Group has established a robust reputation of excellence, commitment to our customers and financial stability. Our belief in ethics and moral value is uncompromising. The Group is fortunate to have veteran leaders to head the march towards achieving our vision. Our quest for excellence has also been manifested in our focus on vertical integration in our manufacturing factories to guarantee the quality of products delivered to our customers.